Business Communication Process & Product , 10th Edition Mary Ellen Guffey Test Bank

Business Communication Process & Product , 10th Edition Mary Ellen Guffey Test Bank

Table of Content

UNIT I: COMMUNICATION FOUNDATIONS
1. Business Communication in the Digital Age
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
3. Intercultural Communication
UNIT II: THE WRITING PROCESS
4. Planning Business Messages
5. Organizing and Writing Business Messages
6. Revising Business Messages
UNIT III: WORKPLACE COMMUNICATION
7. Electronic Messages and Digital Media
8. Positive and Neutral Messages
9. Negative Messages
10. Persuasive and Sales Messages
UNIT IV: Reports, Proposals, and Presentations
11. Report Writing Basics
12. Informal Business Reports
13. Proposals, Business Plans, and Formal Business Reports
14. Business Presentations
UNIT V: EMPLOYMENT COMMUNICATION
15. The Job Search, Résumés, and Cover Letters in the Digital Age
16. Interviewing and Following Up
Appendix A: Document Formats
Appendix B: Citation Formats
Appendix C: Correction Symbols and Proofreading Marks
Appendix D: Grammar and Mechanics